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Successfull Campaigns
Our Mission
To diversify how stories are told to improve communities and the world focusing on stories with the potential to spur real-world impact.
Who We Are & What We Do
A SOCIAL JUSTICE OPTIC ON A WORLD YEARNING FOR CHANGE
The Scoop Storytelling Initiative is a unique, African digital news and storytelling brand dedicated to human rights, holding power to account, and amplifying the voices of marginalized communities seeking to make their stories seen and heard.
We publish video and text content on YouTube, Facebook, Twitter, Instagram and Facebook as well as on our website reaching a combined audience.
The Scoop was formally launched in 2020 as a TV Programme on Viewer Television. However, it was instituted to reach a millennial audience via social media platforms.
Through our nonprofit journalism endeavour, we believe that giving social concerns to the human face elicits a potent emotional response that improves learning and spurs response from the audience.
We have worked with reputable humanitarian Organizations and Individuals to Improve the well-being of people.
We are optimistic, positive and confident that the human community acting together can rise to all of the problems we face and journalism is one of the best ways to champion that.
About The Founder
Zainab Bala's professional journey includes a noteworthy stint at the BBC in Lagos, Nigeria. Her unwavering commitment to social and human rights issues has shaped her career, allowing her to craft compelling narratives that demand widespread attention. Zainab Bala's exceptional contributions to the field of African storytelling have earned her admiration and accolades within the journalism community. In 2021, she received the prestigious International Center for Journalists Michael Elliot Award for Excellence in African Storytelling. Her dedication to empowering women in the media is exemplified by her recognition as a beneficiary of the International Women's Media Foundation's Howard G. Buffet Fund for Women Journalists. Zainab has received commendation from the Wole Soyinka Award for Investigative Journalism and was selected as a Mandela Washington Fellow, sponsored by the US Department of State. Her remarkable achievements have propelled her into the esteemed ranks of the Queen Elizabeth Commonwealth Trust. She has also been recognized as the 2023 Budgit Active Citizen Award winner in the solutions journalism category for her exceptional work with The Scoop.
The Scoop Storytelling Initiative is a unique, African digital news and storytelling brand dedicated to human rights, holding power to account, and amplifying the voices of marginalized communities seeking to make their stories seen and heard. We publish video and text content on YouTube, Facebook, Twitter, Instagram and Facebook as well as on our website reaching a combined audience. The Scoop was formally launched in 2020 as a TV Programme on Viewer Television. However, it was instituted to reach a millennial audience via social media platforms. Through our nonprofit journalism endeavour, we believe that giving social concerns to the human face elicits a potent emotional response that improves learning and spurs response from the audience. We have worked with reputable humanitarian Organizations and Individuals to Improve the well-being of people. We are optimistic, positive and confident that the human community acting together can rise to all of the problems we face and journalism is one of the best ways to champion that.
Successfull Campaigns
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I want to thank the Scoop for bringing these stories to us. Thank you for the work that you do. We see you and we celebrate you.
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Many times, it takes great storytelling to get the help that is needed. Well done the Scoop.
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You are doing great work telling important stories on the Scoop.
A human interest story puts people at the heart of events. It gives the reader someone to relate to and taps into our natural curiosity in the lives of others.
A human interest story puts people at the heart of events. It gives the reader someone to relate to and taps into our natural curiosity in the lives of others.
With enthusiastic employees and volunteers, we are ready to support you no matter any time.